Lorna Garano Book Publicity

Customized, Cutting-Edge, Creative Campaigns

Small Businesses Give Big

Posted by >>>>> on March 3, 2009

Lorna Garano


New book explains why charitable giving is both the right thing to do

and a great business strategy.


Whether in tough economic times, like we’re facing now or in more prosperous ones, small businesses can and do give big to their communities. Maggie F. Keenan, Ed.D., a nationally recognized expert on strategic philanthropy, knows that charitable giving can make a significant difference to communities and to businesses alike. It is why she wrote SMALL BUSINESSES GIVE BIG: WHY CHARITABLE GIVING IS A GREAT BUSINESS STRATEGY (January 2009, Alma Publishing, paperback). In this inspiring book, Keenan illustrates how charitable giving is good for communities and businesses. It strengthens communities by providing much-needed money, volunteer hours, and know-how; and it strengthens small businesses by spurring growth, raising their profile, and boosting employee morale. She also explains how and why even a new start-up business can adopt a program of charitable giving that reflects their values. “I am here to tell you that it doesn’t matter if you’ve been in business six months or six years, or if you make $50,000 or $500,000; the defining moment is now. All it takes is the heart to help, passion to fuel your purpose, and the decision to make giving an integral part of your business.”

In SMALL BUSINESSES GIVE BIG Keenan profiles fifteen small businesses who regularly donate part of their profit, resources, and time to causes that benefit their communities and the larger world. From the chocolate company that raises thousands of dollars for breast cancer research to the real estate business that helps to fight environmental degradation to the high-tech group whose “culture of giving” has fed the hungry and funded educational programs, these businesses are proving that they can be a force for positive change. And in today’s economic climate, that change is needed more than ever.

Maggie Keenan is available for interview. Here is just some of what she can discuss:

  • The 5 Ways Giving Can Grow Your Busines;
  • How Employee Volunteer Programs are Great for Businesses and Communities;
  • 3 Tips to Marketing Your Business Philanthropy Program;
  • 5 Success Strategies to Building a Business Giving Program;
  • Profiles in Giving: The inspiring stories of businesses across the U.S. who are giving big, helping their communities, and standing for something beyond the bottom-line. These include a fitness trainer who is using his business to help veterans recover from PTSD; an internet marketing entrepreneur who raises thousands for the Make-a-Wish Foundation, the Human Society, and other organizations; and a family-owned mortuary with a 100-year history of community service.

To arrange an interview or for a review copy of SMALL BUSINESSES GIVE BIG please contact: Lorna Garano, lornagarano@gmail.com, 510-922-9765.

Maggie F. Keenan, Ed.D., is a nationally recognized expert in strategic philanthropy for businesses and entrepreneurs. Her programs and services are sought after by business owners who want to make a difference in the world. Keenan has been interviewed on numerous radio shows and teleseminars, is frequently interviewed by the media and has been featured in More Magazine, the Atlanta Journal Constitution, and the Washington Business Journal. A percentage of the proceeds from her book go to support the Little Red Wagon Foundation, a nonprofit that helps kids in distresses situations. Visit her at: http://www.givingadvice.com.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: