Lorna Garano Book Publicity

Customized, Cutting-Edge, Creative Campaigns

CHANGE YOUR MIND, CHANGE YOUR BRAIN

Posted by >>>>> on October 21, 2009

PRESS CONTACT
LORNA GARANO
510-922-9765
lornagarano@gmail.com

CHANGE YOUR MIND, CHANGE YOUR BRAIN

In BUDDHA’S BRAIN: THE PRACTICAL NEUROSCIENCE OF HAPPINESS, LOVE & WISDOM, neuropsychologist Rick Hanson explains how to use scientific breakthroughs, combined with techniques from ancient contemplative practices to change your brain for greater contentment, lovingkindness, and inner peace.

Oakland, CA, October 21, 2009–Jesus, Moses, the Buddha, and other great teachers were born with brains built essentially like anyone else’s. Then they used their minds to change their brains in ways that changed history. With the new breakthroughs in neuroscience, combined with the insights from thousands of years of contemplative practice, you, too, can shape your own brain for greater happiness, love, and wisdom. In his new book, BUDDHA’S BRAIN (New Harbinger Publications, paperback, November 2009) Rick Hanson, Ph.D., offers a series of series of simple, practical ways to rewire your brain. Using only the power of thought you can strengthen your brain’s innate circuitry for greater well-being and better performance. Hanson also provides a guided tour of the exciting recent research that reveals how the brain can change and adapt, and he gives down-to-earth explanations for how we can use lessons from the world’s ancient contemplative traditions as tools for personal healing and growth in the 21st century.

Hanson is available for interview. Here are just a few segment/story ideas.

STRESS-PROOF YOUR BRAIN
HOW TO DEVELOP GREATER RESILIENCE AND INNER STRENGTH FOR THE ROLLER
COASTER OF LIFE
Hanson will:
·   Offer a lay-person’s primer on the neuroscience of stress, and explain how today’s turbulent times are lighting up our stress circuits like a Christmas tree

·   Provide simple, step-by-step exercises for making the brain and body less susceptible to stress and for  on-the-spot stress relief

·   Explain how cultivating love and compassion for self and others can help to calm stress and anxiety

·   Offer brain-savvy methods for feeling less irritable, sad, and defensive

*****

DID EVOLUTION WIRE OUR BRAINS FOR UNHAPPINESS?
YES, BUT YOU DON’T HAVE TO BE UNHAPPY, SAYS THE AUTHOR OF BUDDHA’S BRAIN
Hanson will:
·   Explain why our brains evolved to be “like Velcro for negative experiences but Teflon for positive ones”

·   Discuss how we are wired to overreact to emotionally threatening situations

·   Show how to reverse the brain’s evolutionary bias toward unhappiness and negativity

·   Reveal how paying attention to and “taking in” the small but positive experiences of daily life rewires the  brain for happiness

·   Describe how our “home base”-the deep nature of our nervous system-is characterized by the “five C’s,” consciousness, calm, contentment, caring, and creativity, and how to stop being driven from home by stress and “Threat Level Orange.”

*****

LOVE, SEX, AND INTIMACY ON THE BRAIN
HOW TO REWIRE YOUR BRAIN FOR BETTER RELATIONSHIPS
Hanson will:
·   Reveal how scientific findings show that love and relationships have been the primary driver of human brain development

·   Offer step-by-step methods for practicing compassionate conflict resolution and forgiveness

·   Explain how to develop the three main neural circuits that affect our capacity for empathy

·   Provide a primer on the neurochemistry of sex and love

·   Discuss the two wolves of the heart-the wolf of love and the wolf of hate-and explain how to feed the former and starve the latter

*****

THIS IS YOUR BRAIN ON MINDFULNESS
MODERN SCIENCE SHOWS HOW MINDFULNESS CAN HELP US BE HAPPIER AND HEALTHIER
Hanson will:
·   Discuss the exciting science that shows how the brain can change and how this can give us greater control over our own happiness and well being

·   Offer mindfulness meditations and other simple techniques for rewiring the brain for greater serenity and happiness

·   Explain how to adapt ancient meditation techniques for better performance at home and work and in relationships

·   Reveal the health benefits of mindfulness

·   Offer a lay person’s primer on neuropsychology and explain how to tailor a mindfulness program to your particular temperament

·   Explain why Buddhist practices like mindfulness and meditation are becoming part of mainstream Western psychology

ABOUT RICK HANSON, PH.D.
Rick Hanson, Ph.D., Rick Hanson, Ph.D., is a neuropsychologist and meditation teacher. A summa cum laude graduate of the University of California, Los Angeles, he cofounded the Wellspring Institute for Neuroscience and Contemplative Wisdom and edits the Wise Brain Bulletin. He and his wife have two children.

RAVES FOR BUDDHA’S BRAIN
“…This gently encouraging ‘practical guide to your brain’ offers helpful information supported by research as well as steps to change instinctive patterns…”
-Publishers Weekly

“An excellent choice for readers wishing to take control of their lives and spiritual well-being.”
-Library Journal

“Buddha’s Brain brilliantly reveals the teachings of the Buddha in the light of modern neuroscience. This is a practical guide to changing your reality. This is your brain on Dharma!”
-Wes ‘Scoop’ Nisker, author of Essential Crazy Wisdom and editor of Inquiring Mind

“Buddha’s Brain is compelling, easy to read, and quite educational. The book skillfully answers the central question of each of our lives-how to be happy-by presenting the core precepts of Buddhism integrated with a primer on how our brains function. This book will be helpful to anyone wanting to understand time-tested ways of skillful living backed up by up-to-date science.”
-Frederic Luskin, Ph.D., author of Forgive for Good and director of Stanford Forgiveness Projects

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: