VERMOUTH MAKES A COMEBACK!
Posted by >>>>> on May 26, 2015
Lorna Garano, email@example.com, 510-280-5397
Peter Handel, firstname.lastname@example.org, 510-280-5327
In VERMOUTH: The Revival of the Spirit That Created America’s Cocktail Culture, Adam Ford spills the forgotten history of vermouth, shares cocktail recipes, and explains why this spirit is becoming hip to drink again.
When you think of vermouth, do you think of Mad Men? Well, the spirit that once fueled America’s cocktail culture is roaring back. For almost a century, vermouth, an aromatized wine, was prized as an aperitif and a key ingredient in popular drinks like the Manhattan and Martini. While its popularity waned in the second half of the twentieth century, “today’s bartenders and discerning drinkers are thirstier for vermouth than perhaps ever before,” according to Paul Clarke, executive editor of Imbibe magazine. Craft producers have sprung up across America, and Atsby Vermouth, founded by Adam Ford, is one of the most noted. Now, Ford reveals the forgotten history of vermouth, shares new recipes, and explains why vermouth is not going the way of the hula hoop. In VERMOUTH: THE REVIVAL OF THE SPIRIT THAT CREATED AMERICA’S COCKTAIL CULTURE (Countryman Press, hardcover, June 2015) Ford shows why “vermouth’s place as a primary ingredient in cocktails and a stand alone drink is unquestionably here to stay.” Sprinkled with stunning photographs, VERMOUTH shows why this spirit has returned.
- Bottom’s up! Vermouth cocktail recipes. Brunch cocktails, forgotten cocktails, aperitif cocktails and more. VERMOUTH is packed with recipes that will help you enjoy this spirit at its best (see samples below). Photos of many of the recipes also available.
- A 10,000-Year-Old Spirit. Vermouth is the world’s oldest spirit. Ford takes you on a tour around the globe tracing its origins from China to Europe to the US.
- Vermouth in America. Vermouth hit the American shores in the late mid-19th century and quickly became a favorite among drinkers, particularly in the raucous bar scene in New York City. The end of the 60s saw its popularity plummet as hippies rejected the cocktail culture. It’s now primed to be a favorite of the millennials.
ABOUT THE AUTHOR
ADAM FORD, a lawyer by profession, is the founder of Atsby New York Vermouth. Inspired by a vermouth he tasted in Italy, Ford sought to create an American vermouth using local, artisanal ingredients. In the process of researching the perfect combination of botanicals for his product, he discovered the long-forgotten history of what was once America’s most glamorous spirit, and so this book was born. Ford lives in New York City with his family and produces his vermouth on the North Fork of Long Island.
“(Vermouth is a)…great read and a resource that I know I’ll be going back to again and again.
—Philip Greene, author of To Have and To Have Another
“Vermouth is a must-have book for anyone who is serious about cocktails. Adam Ford guides the reader masterfully from the historical beginnings of aromatized wines to an understanding and appreciation of contemporary vermouth. I wish this book was available to my generation of bartenders when we were starting out.”
—Dushan Zaric, Employees Only and The 86 Co.
“Adam Ford invites us all to fall in love with vermouth by teaching us about its rich history and expounding on its future. My advice is to first skip to the cocktail recipes and make yourself a drink, because this book will make you thirsty for more.”
—Sother Teague, Amor Y Amargo
“Vermouth has been the sleeping tiger of the drinks world for decades, but no longer—Adam Ford finally gives this venerable stuff the detailed attention it so deserves.”
—Paul Clarke, Imbibe executive editor and author of The Cocktail Chronicles
“… Not only does Ford craft one of the country’s more outstanding fortified wines, he also tool on the mantel of historical researcher, digging up facts and information to illuminate the very kernel and core of vermouth’s fascinating beginnings. In these pages, you will not only delve deep into the aromatic intrigue of vermouth’s ancient past, you’ll be able to do it while sipping on a cocktail via the spot-on recipes he provides. It’s a must for any lover of spirited and cocktail lore.”
—Amy Zavatto, Author of The Architecture of the Cocktail
Vermouth: The Revival of the Spirit That Created America’s Cocktail Culture | Adam Ford | June 2015 Hardcover | 224 pages | $24.95 | ISBN: 978-1581572964 | AdamFord.nyc | @NYCVermouth | facebook.com/adam.c.ford